Short, factual guides on what it takes to bring a Japanese product to Switzerland and Europe. Written by the Fujisan team from the questions we are asked most often. Currently in English; Japanese versions are prepared on request.
Switzerland is a small, high-value market with its own food law. It is not part of the European Union, so a product that is compliant for Germany or…
Japanese makers often ask whether entering Switzerland also opens the European Union. The honest answer is: partly. Switzerland sits at the centre of…
Every international sale needs an answer to two questions: who organises and pays for each leg of the transport, and at which point the risk of loss…
Japanese beverages are in demand in Swiss gastronomy and specialist retail, but alcohol is one of the most regulated product groups. Fujisan handles the…
Japanese skincare and beauty products enjoy an excellent reputation in Europe. Bringing them to market legally is a precise but well-charted process,…
The single most effective way for a maker to speed up its entry into Europe is to prepare a complete product file before the first shipment. The same…
Transport is usually the second-largest cost in an import after the product itself, and the choice between air and sea shapes lead times, cash flow and…
Makers are sometimes surprised by the gap between their factory price and the price on a Swiss shelf. The gap is not margin alone: it is the sum of…
The Swiss label is often the first concrete task in an import project. It is also where small mistakes cause large delays. This guide summarises what must…
Since 2009, Japan and Switzerland have had a bilateral free trade and economic partnership agreement. For a maker exporting to Switzerland, its practical…
These guides are general information and not legal advice. Fujisan verifies the applicable requirements for each product before import.
