Fujisan sources, imports and distributes Japanese products for the Swiss and European markets. One trusted partner, from the first conversation in Tokyo to delivery in Europe.
Fujisan is a Swiss company headquartered in Lugano, in the heart of Europe, dedicated to one mission: making it simple for Japanese makers to reach Swiss and European customers.
We work across every product category. Whether you craft premium foods, cosmetics, design objects or industrial components, we handle sourcing, import procedures, logistics and market entry so you can focus on what you do best.
A bilingual team in Lugano and Tokyo, fluent in the business practices of both countries.
Lugano sits minutes from Milan and at the centre of Europe, an ideal base for Swiss and EU distribution.
We build lasting relationships with a selected number of makers, with transparency on every step.
Fujisan is a family company. We did not create it to seize a trend, but to build something that lasts and that can be handed on from one generation to the next.
This is also why Japan feels so natural to us. Few places in the world hold so many businesses that have been passed down for a hundred years or more, with the same care for the craft and the same respect for the people who make it. We want to work with makers who share that state of mind: people who think about transmission, who want their company to outlive them and who choose their partners accordingly.
We therefore value very long-term partnerships over quick wins. We prefer to grow slowly with a few trusted partners, to stay solid when markets shake and to come out of difficult times stronger rather than weaker. In a word, we want Fujisan, and the relationships it is built on, to be antifragile.
If you build your business with the same horizon, we would be honoured to meet you.
A complete import service, tailored to each partner. Choose the full chain or only the steps you need.
We identify and visit makers across Japan, evaluate products for the Swiss and European markets and negotiate fair, long-term terms.
Customs clearance, Swiss and EU regulations, labelling, certifications and documentation handled end to end.
Sea and air freight consolidation from Japan, warehousing in Switzerland and reliable delivery across Europe.
Access to retailers, restaurants, distributors and B2B clients, with brand positioning adapted to European expectations.
We import across all product categories. Here are some of the areas where we are most active.
Sake, whisky, tea, condiments, confectionery and specialty ingredients for retail and gastronomy.
Skincare, beauty tools and wellness products meeting Swiss and EU cosmetic regulations.
Ceramics, knives, textiles, homeware and designer objects from Japanese ateliers.
Components, tools, machinery and technical products for Swiss and European industry.
Apparel, accessories, stationery and lifestyle brands seeking selective European distribution.
Have a product that does not fit these boxes? Talk to us. We evaluate every opportunity.
Collectibles, games, hobby products and other specialised niches are also welcome.
We would rather represent fewer makers well than many makers poorly. Every new partnership goes through the same four checks.
Samples are evaluated in Switzerland, with specialist partners when a category requires it: tasting panels, laboratory analysis or technical testing.
Consistent quality, realistic capacity and stable lead times, so that European clients can be served season after season.
Product specifications, ingredient or material lists, certificates and origin documents available in a form we can submit to Swiss and EU authorities.
Respect for people and the environment in the making of the product, fair dealing and a genuine interest in a long-term presence in Europe.
A clear process so you always know where your products are and what happens next.
A first conversation in Tokyo, in Lugano or online to understand your products and ambitions.
Market fit, pricing, regulatory requirements and a concrete import plan for Switzerland and Europe.
We take care of orders, shipping, customs and storage. You receive a single point of contact.
Distribution, reorders and regular reporting as your presence in Europe develops.
Fujisan is headquartered in Lugano, in the Italian-speaking canton of Ticino: a Swiss base with direct access to the European Union next door.
Fujisan is led by a management team based in Switzerland and regularly present in Japan, supported by a network of partners, agents and logistics providers across Europe and Asia.
✿ Paperless by choice. We have replaced printed business cards with digital ones: scan a QR code to open the card, save the contact and keep it always up to date. No paper, no ink, no waste. Tap a photo to open that person's business card.
Open business cardLeads Fujisan's strategy and partnerships. Tarek travels regularly between Switzerland and Japan to meet makers and clients in person.
tarek@fujisan.ch
Open business cardOversees Swiss and European operations: import procedures, logistics, distribution and client relationships from the Lugano headquarters.
lise@fujisan.chWorking with Fujisan means working with a Swiss counterpart, under clear rules, from the first quotation to the last delivery.
Fujisan Sagl is a limited liability company entered in the Commercial Register of the Canton of Ticino. Agreements are concluded in writing under Swiss law.
Clear quotations, agreed Incoterms and no hidden margins. Invoicing from Switzerland in CHF or EUR, with payment terms fixed before the first order.
Every product is checked against Swiss and EU requirements before import: food law, cosmetics regulation, product safety, labelling and country-of-origin rules.
Supplier conditions, pricing and product information stay confidential. A non-disclosure agreement is available on request before any exchange of sensitive documents.
Each shipment is documented from the maker's premises to the European warehouse: batch references, transport documents and customs records are kept and shared on request.
A named director follows your account from Switzerland and meets you in Japan. No call centres, no intermediaries between you and the decision-makers.
Both. We work with family ateliers as well as established manufacturers. What matters is product quality, consistency and a shared interest in building a long-term presence in Europe.
Switzerland first, then the European Union through our Lugano base at the Italian border. Distribution scope is defined together with each partner.
We do. Import documentation, Swiss and EU regulatory requirements, labelling in local languages and certifications are part of our service.
Send us a short presentation of your products or your sourcing needs. We reply within a few working days with a first assessment and, if relevant, propose a meeting in Tokyo, Lugano or online.
English, Japanese, French, Italian and German.
Whether you are a Japanese maker looking at Europe or a European buyer looking for Japanese products, we would be glad to hear from you.
Download the company profile (PDF, EN · 日本語)
